Q: What is graphic design?
Graphic design is the process of visual communication and problem-solving using one or more of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging and signage.
Q: Why do I need a graphic designer?
A graphic designer is a visual communicator, someone who creates visual concepts by hand or by using computer software. They communicate ideas to inspire, inform, or captivate consumers. Graphic designers help to make an organization recognizable by using a variety of mediums to communicate a particular idea or identity to be used in advertising and promotions. Examples are fonts, shapes, colours, images, print design, photography, animation, logos, and page layouts. What a graphic designer will bring to your process is an in-depth knowledge of graphic design and the elements and principles of graphic design, as well as the software skills required to use desktop publishing and image programs. A graphic designer can also be a liason in the process of preparing files for use by others such as printers and web hosting providers, ensuring the trouble-free output of your finished project.
Q: What does the graphic designer actually do?
A graphic designer is a visual communicator, someone who creates visual concepts by hand or by using computer software. They communicate ideas to inspire, inform, or captivate consumers. Graphic designers help to make an organization recognizable by using a variety of mediums to communicate a particular idea or identity to be used in advertising and promotions. Examples are fonts, shapes, colours, images, print design, photography, animation, logos, and page layouts. Graphic design is important in the sales and marketing of products. Therefore, graphic designers, also referred to as communication designers, often work closely with people in advertising and promotions, public relations, and marketing.
Q: Why should I choose First Impressionz to do my design work?
Experience: With over 20+ years of design experience, we bring a broad base of experience, knowledge and passion to your design project.
Flexibility: We have worked with a variety of clients and different industries so, chances are we have experience creating almost any type of project or design you require.
Creativity: Creativity and Visual Solutions go hand-in-hand. We listen, understand, design and inspire.
Risk free: We offer FREE, no obligation design/print/web estimates and initial consultation. Leave us a message to call you or briefly describe your project to us here.
Competitive Pricing: We are a relatively small design shop, with significantly less overhead than bigger design firms. This allows us to pass the savings on to you. We will gladly meet or beat any design bid from a competing design firm.
Technology: We use the latest Adobe Creative Suite software packages and Web Tools, compatible with any software you or your output company may require.
Q: What size projects do you handle?
We are happy to work on small projects; anything from minor edits to a Web site to altering a graphic or logo. Smaller projects are often hourly rated while larger projects can be based on a contract price. Call us to discuss your options.
Q: What are your billing policies?
Projects are typically billed in at least two installments for new clients: half payment upfront (typically before the first concepts are presented and the initial feedback has been given), and the remaining half upon completion whereas the raw files will be delivered. This condition is waived for repeat clients, requiring only one payment upon project completion and those clients in good standing.
Projects are billed hourly unless other billing arrangements are made and agreed upon by both parties.
Invoices are submitted via e-mail through WAVE App. We accept and prefer secure online payments using your credit card, debit card, but you may send business or personal checks as well. In certain special circumstance (i.e. non-profit association, state or medical facilities that must go through PO process) please contact us for payment arrangements.
Late payments will be charged additional interest fees or penalties.
Q: My company is not taxable or I am a reseller, what do I do in this case?
If you are purchasing digital content (in other words, there are no tangible products being sold - ie, printed goods or hardware) those deliverables are not taxedd in NYS. If you are purchasing printed/hardware items either along with design or alone those items need to be taxed unless you provide us with:
RESALE CERTIFICATE FORM: https://www.tax.ny.gov/pdf/current_forms/st/st120_fill_in.pdf
NON FOR PROFIT ORGANIZATION: https://www.tax.ny.gov/pdf/current_forms/st/st119_2_fill_in.pdf
Without suppling us one of these forms you WILL BE taxed on goods/items sold.
Q: Do you accept credit cards?
Yes, please refer to billing policies above.
Q: Do I need to send a deposit for the work?
Please refer to billing policies above.
Q: Are there any separate, extra, or hidden, charges?
No there are no hidden charges. It is our policy to be transparent with our clients with all costs itemized prior to the start of any project. There are however, costs that we may not be able to give up front but will always let you know will occur such as:
• Shipping: Depending on the weight of some specialty printed items or hardware (we bill you the direct cost of the shipping). Expedited shipping will incurr additional costs
• Purchase of stock photography or illustration: This is determine by how much the client needs and can be determined at the start of a project.
• Printing services: Printed items are not included in design costs, however this is also estimated ahead of the project start.
• Web domain registration/Web hosting fees
Q: Can we arrange for a monthly retainer fee for you to create everything for us?
We can certainly act as a fulltime, in-house design department, handling as many projects as your schedule and ours can build into the retainer period. Often this may be a more economical method compared to getting each item separately quoted and created.